Membership is open to all those who commit themselves to the principles in the ODA Code of Practice and who can demonstrate this commitment to our policies and processes.Membership was opened in December 2013 to all online dating service providers in the product categories covered by ODA (See “Scope of ODA Membership” below).The feeling within the sector in the last few years was that it was time we took some collective responsibility for our market and our users as well as exercising responsibility as individual service providers.In summer 2013 a group of dating site providers took and acted on the advice that this is a market where players should not rely solely on the framework of privacy, data and consumer law to protect the market and those in it.
The ODA will monitor trends in the market and has the Code and adjudicatory ability to take action if there seems to be widespread and serious problems affecting many or all users.
We believe there is a difference between such services and adult services where the primary purpose is some form of sexual entertainment or sexual contact.
This is generally evident from the marketing material, site format and the profiles permitted.
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There are sites like ourtime that focus on singles over 50 and lots of sites that focus on different religious groups, including jewish dating sites like yenta and jdate.
Otherwise we will always look to members to deal with individual complaints.